There is a saying that : "You can led horses to the river, but can not tell the horse to drink water. "In fact, the arguments to the people. Are not the case. Malaysia wants to drink water unless it wishes to do no one can force it. Motivate staff morale of the reason is the same. Unless the staff is willing to make efforts to spontaneously or more prodding it is all in vain. According to research companies were human resources consultant Professor Bin statement on the principles of the Ten incentive. Master these principles and methods may be present is at a low ebb, enterprises and inject new force : ■ are all can be an incentive. Every human being has existed incentive factor, but there are no opportunities. For the role is to provide opportunities to stimulate staff efforts to reach corporate goals. ■ is not for their own work for others. Management is to let employees see their efforts for enterprises, also received feedback. These incentives can be feedback, it can also be a recognition, can also be a sense of accomplishment. ■ person is pain and change. If the status quo than seeking to change more painful, people will be willing to change. For example, the Americans have to wait until the high oil price is difficult to load before they are willing to buy more fuel-efficient trolleys. ■ The key to effective communication in recognition. If the matter with their immediate, importance will increase. When your employees or customers to begin to find self-worth, positive cycle will begin. To the life insurance companies, for example, life insurance companies to sell not only insurance, also provide physical and mental settled. The staff treated the same reason, only the staff to learn more about the sincerity is not enough. going to persuade employees to find their own enterprises themselves to the ground. ■ staff of the enterprise to work, to care for our staff from the beginning. Really care staff of life, and not treated in a perfunctory manner. If you are willing to spend time to listen to the staff, you will hear unexpected stories, including their life problems and worries. ■ self-esteem is a powerful incentive. Run a business secret no other, is to build the self-esteem of staff. Because they look at their feeling that they treat customers feel the same. If your employees do not like their work, can be sure that your customers will follow suit and walked away. ■ you can not change, only a change in behavior. Want to change people's behavior, you have to change the perception. This requires not only training, but education, and from the impact of ideas and beliefs proceed. ■ competent staff with the knowledge to co-ordinate. We are accustomed to in accordance with the understanding of information act, but the message is not understood to hear some. Similarly, the competent staff can meet the expectations of incentives to achieve the desired effect. For example, staff can look forward to the monthly payment for performance bonuses, not for a large year-end. If adopted for the latter, even if the fat bonuses, incentive staff of the degree has been damaged, because of the cognitive dissonance. ■ staff will be in accordance with your expectations and strengthening of the act. Enterprises for their good performance should be encouraged. Similarly, if employees understand certain behaviors will not be sure that they will adjust their own behavior patterns. ■ we stick to our motivation to judge themselves, based on the acts of others to judge others. In other words, if we do not get acceptable behavior, we usually tend to be looking for excuses. For example, it is easy to staff under the late irresponsible, or not interested in the work. However, when we was late, it will find itself "the necessary things," the reasons for delay. If employees are misconduct, the staff must not speculate on the motive, as long as trying to pinpoint the problem, change, through positive or negative feedback to the staff.