Drucker Management Pet• master of the last century in 1960's advocacy of management by objectives, probably did not expect 50 years after his immense sell all of this has become a cliche. Is a fact that so far no one manager is not aware of management by objectives are. However, asked if a target that the actual results of management How? I am afraid that managers can rarely give a positive answer. Let's look at what is commonly called the Object Management! The goal of a standardized management processes usually devise, target decomposition, goals adjusted target published implementation of the goals of monitoring, Goals summed up the results of the assessment of six component areas. In some management infrastructure is not very good business, management by objectives seldom follow such standardized procedures, Often it is just the lesser of fur, with a few paper forms to complete the objectives management, and how effective can imagine. Unfortunately, Many relatively standardized management of enterprises or to standardize the management of enterprises in the management objectives fact also failed. Many managers are wondering mind, the end of the year we also plan to convene a conference at which the company's goals, also use standard forms of decomposition, and even the target bound, and also the evaluation summary But how do not see any results. It seems as if everyone is in earnest a mere formality only. Managers ask ourselves : is not leading to? Is the employees not to participate in? Staff is not familiar with? Obviously not, at least not major reason. It is time to find the reason, for what has become management by objectives such as Tasteless general? Experience is an internal management will communicate the experience made me feel to find the reason. One day in February of this year, I had the honor of participating in an enterprise's internal communication session. By the administrative department of the enterprise should take the lead in convening the theme was to discuss the first half of the departmental objectives. Prior to this, the enterprise and the Chief of Human Resources Department made adequate preparations in advance of the meeting that department managers. and for everyone issued a final version in 2004 after the company objectives, tasks, and the first half of the target management departments draft card. During the meeting, the business manager of the first annual targets on the company reiterated their views, During the year, especially for key objectives such as improving the quality of services, improve productivity and so on to discuss his own views. Next, the managers according to their own hands the first half of the target sector management cards to express their views. I was impressed by the company's sales manager said. She is a remarkable work of the young ladies. She has just one opening I know of the highlights of today's meeting has been staged. Right, I have the hands of such a blank card management by objectives, key projects include assessment, share weights evaluation cycle, evaluation criteria, such as detailed assessment. The President's speech was basically the same around these. For each objective assessment, she would voice their views, including objectives reasonable? How to change? How? What needs to the match? Reasonable assessment criteria is reasonable? I am most interested in her own right or necessary leadership with the presentation. On major clients share this evaluation goals, she told the production manager if the department to accomplish the customer share Production in the largest customer orders when scheduling priority. Production manager is an able man. Clearly, he himself is very familiar with the business. He explained the production of the scheduling difficulties, and they said they can do the big customer orders priority, However, the sales department needs a more standardized orders, Meanwhile, company management to minimize the production plan for direct intervention. At this time, veterans also chipped in, his company's sales and production departments on the coordination of its own viewpoint, Meanwhile position following orders and production plans from the sales scheme and the Department of the Ministry of Production assume full responsibility. Then, the sales manager to the next goal, and I know that she wants to be its own commitments. Subsequently, the Ministry of Production, the Finance Ministry and other departments managers are also mobilized to express their views. The meeting lasted a long time and I have some as an outsider unable to ward off blows, the rest of the audience still in a lively discussion. The meeting discussed the warm Let me aware of the degradation of target management precisely because it lies in the lack of communication. Think about it, how many of our managers to fill in or arrangement under lots of forms to fill in, to the annual report. quarterly or monthly plans, annual reports, quarterly or monthly summary. We assume that the form transfers communication. However, we are wrong, communication is not just the communication of information, even more important is to reach a consensus. Top management objectives, we might examine their conscience. Our company goal is consensus and the recognition of all the work of the staff guidance? Our goal after the management, colleagues or subordinates constructive question? We told the staff the goals and progress of the timely, targeted proposals? Staff understanding of the objectives of adjustment? If the answer is "no", then we need to seriously examine our ongoing goal of management. For those who wish to improve communication through the management of the target managers, the key perhaps lies in establishing a standard platform for communication. Communication platform to the role of the Object Management process, so that all people have to receive information and to express their views pipeline. For example, the company's annual target in office, general manager of the meeting to answer questions, all participants must make their views. Target company must feature in the meeting to answer questions. But this alone is not enough, the management objectives of the communication must be in a good framework. it is often talk into a mouthpiece or will be. Good communication framework including at least clear that, sufficient background information and advance thinking and effective dispute settlement mechanism, clear communication of the results and accurate communication of minutes, and so on. There, the so-called target management is a piece of empty talk, and they are better than nothing 罢了.