| Author：elva4012 Source：网友转发 Hits： UpdateTime：2008-2-19 3:23:02 |
The Industrial Revolution has developed rapidly during after James improved steam engine first installed in 1776 that has brought lots of benefits to mankind and has changed so much of world. Now the Information Revolution is at the point which the Industrial Revolution was in the early 1820, and almost people today believes that nothing in economic history has ever moved as fast as or had a greater impact than, the Information Revolution. As electronic commerce, one of the preeminent—and least expected—hallmarks of the Information Revolution became all the rage in the late 1990s and as the Internet, World Wide Web, rapidly transformed the economic and social environment. People do not need to go outside which is a simple, easy, safely, and cheaper way to order anything them want. A view is now being agreed by many analysts, journalists, and scholars that the e-commerce will be a great marketing in the next society.
Any market must go through four steps that are Importing, Growing, Maturing, and Recession. Nowadays, the information people have collected over last few years leads people believe that the marketing of e-commerce is in growing. That is to say how the marketing of e-commerce going on is and what is the future of business on the Internet that people believe will be successful has caused wide public concern.
“I think one high-probability guess is a system that uses e-commerce to sell and a physical location to deliver. That is already being developed very rapidly in Japan. Ito-Yokado is probably the world’s largest retailer today. And they own, among other things, the Japanese 7-Eleven stores. Japan has ten thousand 7-Elevens. Increasingly, they have deals with all kinds of suppliers where customers buy on-line and pick up at nearest 7-Eleverns.” (Peter F. Drucker, 2000)
Here, Peter F. Drucker pointed out a very crucial point of e-commerce is delivery. How in a short time send a safety, good quality product to the customers become an important point of e-commerce, and the key is dealers in the density of distribution. As 7-Eleven Inc., this is a largest convenience-store operator in this world which has ten thousand stores in Japan. There is no doubt that 7- Eleven has enormously strong market competitiveness in the marketing of e-commerce in future. This article wills analysis that the model of 7-Eleven is applied to different market or not between Asia (like Japan, China, and South Korea) and the United States.
In Asia
First of all, using an unsuccessful casus to show how the market is in Asia, especially in China:
In the United States, a Wal-Mart store is usually located in the suburbs. Therefore, Wal-Mart has also taken the same approach when it first entered Beijing. However, the store so far from the living area and is not easy for consumers to find. Finally, they lose a fat market to other retailer which is the second largest retailer --- Carrefour, even though Wal-Mart changed them stratagem. However, it was too late.
Most analysts hold the opinion that why Wal-Mart failed in this business war, because China is still a living to urban centre’s county. According to a recent survey, China occupies 22 percent of the world’s population that means China is a national population-intensive. More 1,000 people living in the same district and the habit of Chinese people is that they like pick up anything they want at the nearest living area in anytime. Not only China, most Asia counties like that. There is fully consistent with 7 - Eleven marketing model, small, widely distributed, and full of goods and so on. An investigation shows that average one 7-Eleven store provided services for 2541 people in Taiwan. People in first time can get fresh, perfect things that totally comply with the requirements of modern e-commerce.
In the United States
The e-commerce market of America is relatively developed which many e-commerce companies in the country to live down success like eBay, and amazon.com. Nevertheless, what is a person often purchased on-line? Obviously, just some minor pieces of daily necessities like books, movies, games and otherwise. These products have a common feature that is easy, low cost and low risk and all over the world transportation costs of these products are artificially low. People still have to drive very far to the outskirts to purchase items. Some people may say that the United States also can be established many stores as 7 - Eleven to meet the trend of e-commerce. Many analysts, journalists, and scholars hold that the market of America is different with Asia. As the saying goes, America is a country on wheels. No car people can not go anywhere that mean America’s trait is large and sparsely populated. Of course the model of Wal-Mart located in the suburbs was successful in America. As 7-Eleven, however, the small store is not useful in this country. Therefore, in future, this model will not be able to meet consumer demand and does not conform to the requirements of e-commerce.
In conclusion
From the above views, I hold the opinion that in the future traditional multinationals will be killed by e-commerce. The e-commerce delivery of goods, of services, of repairs, spare parts, and maintenance will require a different organization from of any multinational today. Obviously, the model of 7-Elenve will be a good way in most Asia counties that totally like Peter F. Drucker said, but in the United States will find another better way to Solve the problem of delivery.
Of course, the delivery is not only a problem in e-commerce, there are some problems to be solved such as the security of online payments, the credibility of shipments and different countries have different cultural, religious, and living habits, we should build different market model to adapt to different market needs. I always believe that according to the current development trends in e-commerce will create a bigger market with his incomparable superiority.
.
BIBLIOGRAPHY
Peter F. Drucker, (2002). Managing in the next society. New York: St.Martin’s Press.
Jeffrey F. Rayport and Bernard J. Jaworski. Introduction to E-commerce. A Monitor Group Company.
Gary P. Schneider (2006). Electronic Commerce, Seventh Annual Edition.
ISBN 7111197682
J. R. Okin, (2005) The Information Revolution: The Not-for-dummies Guide to the History . ISBN 0976385732
Dieterernst and He Jiacheng. The Future of E-Commerce in China. Analysis from the East-West Center http://www.eastwestcenter.org/fileadmin/stored/pdfs/api046.pdf
Ian Baldwin, Courtney Mcgrath. ( March, 2000) Dot-Com Delivers - two e-commerce delivery services, Urbanfetch.com and Kozmo.com, battle to control the market in New York City. Kiplinger’s Personal Finance Magazine
http://findarticles.com/p/articles/mi_m1318/is_3_54/ai_59486147
David Jobber.(2002) Principles & Practice of Marketing. ISBN 7111120183 Reship please add：(Copy from：sinoec.net)
|
